Back to School with Direct Mail

September 29, 2015: Direct mail is a familiar marketing channel choice for many schools looking to attract new students. From pamphlets to postcards to booklets touting the benefits of attending various universities, many juniors and seniors in high school are...

Direct mail campaign tracking check-list

September 24, 2015: Direct Mail can be a successful tool for companies to get their messages into the hands of potential customers, but it can often be difficult to track and quantify results. Fortunately, new technologies  and content methods are making life easier...