Melville, NY & Ronkonkoma, NY – January 10, 2019 – Full-service marketing and communications agency, Didit, announces today that it has acquired the Ronkonkoma, New York-based marketing agency Print Digital Plus. The acquisition is Didit’s 11thpurchase over a six-year span in its continued effort to bolster its offerings in order to provide a wide array of traditional and digital services to today’s clients.
According to the transaction, which closed on January 9, 2019, Print Digital Plus will retain its company name under DiditDM, and move its office location and personnel to DiditDM’s direct mail facility at 15 East Bethpage Road in Plainview, NY. The date of the move has not been decided upon yet.
“We are thrilled to add Print Digital Plus to our agency,” said Dave Pasternack, chief executive officer and co-founder of Melville-based Didit. “We believe Print Digital Plus’s dedication to quality and innovation will make a perfect fit with DiditDM and open the opportunity for substantial growth. It is a win for DiditDM, a win for Print Digital Plus, and as a result, it will be a win for our clients.”
This acquisition will allow DiditDM to continue its expansion in the high quality design, print and mail space, and add Print Digital Plus’s large format printing to the Plainview facility. Print Digital Plus will be able to offer Didit’s expertise in strategic, results-oriented marketing and public relations, digital solutions, and strategic approach and analytics assessment to its client base.
For 13 years, the team at Print Digital Plus has been providing personalized digital printing, personalized print marketing, creative services, cross media marketing, web and mobile services and offset printing and mailing. One of the agency’s coveted services, Personalized Variable Data marketing, provides targeted marketing to reach audiences based on customer needs, interests and data in order to increase conversion rates. 70% of the firm’s digital work incorporates this service.
Mr. Pasternack added, “Not only is direct mail and print not dead, but when used in conjunction with targeted digital outreach, results can be better than ever.”
Rob Wilner, owner of Print Digital Plus, will continue to lead his team of client service managers, creative talent, graphic artists and digital production staff, and hold the title of Vice President.
“One of the greatest benefits of this transaction is that we will be able to leverage each other’s strengths,” said Mr. Wilner. “My initial attraction to Didit emerged as we discovered our mutual goal to deliver great results and earn the trust of our clients.”
Founded in 1996, Didit is a fully integrated marketing and communications firm, with offices in Manhattan, Long Island, and Waltham, Massachusetts. Recognized as an Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit is a privately-held industry pioneer that offers an unparalleled range of marketing, public relations and digital services, from postcard to post-click. The agency’s experienced professionals, innovative strategy, best-of-breed technology and advanced analytics provide a fully comprehensive marketing approach to businesses, delivering unmatched results for more than 200 clients across all verticals. Didit was co-founded by SEO/SEM thought leader, SEMPO founding board member, and Didit Executive Chairman Kevin Lee. For more information, visit https://www.didit.com/.