Direct and Digital Marketing: Amplified When Worlds Collide

by diditdmeditorial | Nov 6, 2019 | Digital Integration, Direct Mail, Direct Marketing, Personalization, Social Media Integration, Uncategorized, USPS

For years, marketers relied heavily on Facebook and Google to do the heavy lifting across the digital sales funnel. (The two platforms account for 73% of all digital advertising.) Digital marketing drives proven results as a standalone initiative. However, direct mail...