Direct Marketing Archives - Didit DM - Didit DM is one of the nation’s leading direct mail marketing firms

Direct and Digital Marketing: Amplified When Worlds Collide

by diditdmeditorial | Nov 6, 2019 | Digital Integration, Direct Mail, Direct Marketing, Personalization, Social Media Integration, Uncategorized, USPS

For years, marketers relied heavily on Facebook and Google to do the heavy lifting across the digital sales funnel. (The two platforms account for 73% of all digital advertising.) Digital marketing drives proven results as a standalone initiative. However, direct mail...

How to Win at Direct Mail: Integrate, Brand, Personalize

by diditdmeditorial | Sep 16, 2019 | Dimensional Mail, Direct Mail, Direct Marketing, Personalization, Uncategorized

More than 8 in 10 marketers (83%) report better response rates and higher ROI when integrating direct mail into the multichannel mix, according to PFL’s 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age. However, with only slightly more than...

Using Direct Mail to drive traffic to your website

by diditdmeditorial | Jul 20, 2015 | Digital Integration, Direct Mail, Direct Marketing

July 20, 2015: Direct mail — when used correctly — can be a very powerful tool for marketers. By focusing on a particular market segment, using a specific call-to-action, response is maximized in this segment. Traditionally, the call-to-action has been a...

Making Direct Marketing work for your business

by diditdmeditorial | Jul 16, 2015 | Direct Mail, Direct Marketing

July 16, 2015: Marketers today use many forms of advertising to reach prospects. From billboards to television and radio placements, the list is essentially endless. However, as popular and effective as these methods are, they do not provide a specific call-to-action...