USPS Archives - Didit DM - Didit DM is one of the nation’s leading direct mail marketing firms

Direct and Digital Marketing: Amplified When Worlds Collide

by diditdmeditorial | Nov 6, 2019 | Digital Integration, Direct Mail, Direct Marketing, Personalization, Social Media Integration, Uncategorized, USPS

For years, marketers relied heavily on Facebook and Google to do the heavy lifting across the digital sales funnel. (The two platforms account for 73% of all digital advertising.) Digital marketing drives proven results as a standalone initiative. However, direct mail...

USPS Releases Holiday Shipping Deadlines

by diditdmeditorial | Oct 13, 2015 | Direct Mail, Uncategorized, USPS

October 13, 2015: It’s that time of year again — when the economy revs up and mail — both personal and commercial — begins to swell in the trucks and cargo bays. This past Monday, the United States Postal Service released its annual list of...

USPS chief Megan Brennan promotes convergence of postal and digital communications

by diditdmeditorial | May 22, 2015 | Digital Integration, Direct Mail, USPS

This past Monday, May 18, at the National Postal Forum, USPS CEO Megan Brennan highlighted the advantages of postal mail in an increasingly digital world and emphasized the USPS’ dedication to what she called “a revolution in mail.” Noting that...

U.S. Postal Regulatory Commission approves new pricing, promotions for 2015

by diditdmeditorial | May 8, 2015 | Direct Mail, Standard Mail, USPS

On May 7th, 2015, the U.S. Postal Regulatory Commission issued Order 2472, which approved revised price adjustments for USPS Standard Mail, Periodicals, and Package Services. Order 2472 included a 1.926 percent average price increase for Standard Mail products...

USPS study: advertising mailings delivered to door are rejected less frequently

by diditdmeditorial | May 6, 2015 | Direct Mail, USPS

The USPS has released a new study conducted by professor Michael D. Bradley, an economist with George Washington University, examining the degree to which mail box location (door slot, cubside box, or cluster box) affects recipients’ response rates to...