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Direct and Digital Marketing: Amplified When Worlds Collide

Direct and Digital Marketing: Amplified When Worlds Collide

by diditdmeditorial | Nov 6, 2019 | Digital Integration, Direct Mail, Direct Marketing, Personalization, Social Media Integration, Uncategorized, USPS

For years, marketers relied heavily on Facebook and Google to do the heavy lifting across the digital sales funnel. (The two platforms account for 73% of all digital advertising.) Digital marketing drives proven results as a standalone initiative. However, direct mail...
USPS Releases Holiday Shipping Deadlines

USPS Releases Holiday Shipping Deadlines

by diditdmeditorial | Oct 13, 2015 | Direct Mail, Uncategorized, USPS

October 13, 2015: It’s that time of year again — when the economy revs up and mail — both personal and commercial — begins to swell in the trucks and cargo bays. This past Monday, the United States Postal Service released its annual list of...
USPS chief Megan Brennan promotes convergence of postal and digital communications

USPS chief Megan Brennan promotes convergence of postal and digital communications

by diditdmeditorial | May 22, 2015 | Digital Integration, Direct Mail, USPS

This past Monday, May 18, at the National Postal Forum, USPS CEO Megan Brennan highlighted the advantages of postal mail in an increasingly digital world and emphasized the USPS’ dedication to what she called “a revolution in mail.” Noting that...
U.S. Postal Regulatory Commission approves new pricing, promotions for 2015

U.S. Postal Regulatory Commission approves new pricing, promotions for 2015

by diditdmeditorial | May 8, 2015 | Direct Mail, Standard Mail, USPS

On May 7th, 2015, the U.S. Postal Regulatory Commission issued Order 2472, which approved revised price adjustments for USPS Standard Mail, Periodicals, and Package Services. Order 2472 included a 1.926 percent average price increase for Standard Mail products...
USPS study: advertising mailings delivered to door are rejected less frequently

USPS study: advertising mailings delivered to door are rejected less frequently

by diditdmeditorial | May 6, 2015 | Direct Mail, USPS

The USPS has released a new study conducted by professor Michael D. Bradley, an economist with George Washington University, examining the degree to which mail box location (door slot, cubside box, or cluster box) affects recipients’ response rates to...

Direct Mail Resources

Mail Services FAQ

Mail Services FAQ The following are basic questions we often hear from folks needing guidance ... Read More

Mail Services Glossary

Mail Services Glossary Welcome to DIdit DM’s Mail Services Glossary. Here are some terms ... Read More

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Every business cares about ROI—and the numbers present a convincing argument for modern brands to ... Read More
direct and digital marketing

Direct and Digital Marketing: Amplified When Worlds Collide

For years, marketers relied heavily on Facebook and Google to do the heavy lifting across ... Read More
Leading direct mail marketing agency in New York and Long Island discusses the winning formula for direct mail success

How to Win at Direct Mail: Integrate, Brand, Personalize

More than 8 in 10 marketers (83%) report better response rates and higher ROI when ... Read More

Didit Agency Acquires ‘Print Digital Plus’ to Augment its Suite of Marketing Services

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New Canadian Neuromarketing Study Validates Effectiveness of Direct Mail

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Direct Mail Scale of Justice

Digital marketing is vital, but it’s not everything. Here’s why:

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By Photograph: Frank C. Müller, Baden-Baden (Own work) [CC BY-SA 2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons

Getting prospects to open your envelope

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By User:Introvert (Own work) [CC BY-SA 2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons

USPS Releases Holiday Shipping Deadlines

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Back to School with Direct Mail

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