diditdmeditorial | Didit DM - Didit DM is one of the nation’s leading direct mail marketing firms

Tracking Direct Mail

by diditdmeditorial | Jul 24, 2015 | Direct Mail

July 24, 2015: Direct mail is an effective, efficient channel for reaching consumers and prospects. It’s relatively inexpensive, is capable of creating strong and positive relationships, and demonstrates better response rates than many competing channels. But...

Using Direct Mail to drive traffic to your website

by diditdmeditorial | Jul 20, 2015 | Digital Integration, Direct Mail, Direct Marketing

July 20, 2015: Direct mail — when used correctly — can be a very powerful tool for marketers. By focusing on a particular market segment, using a specific call-to-action, response is maximized in this segment. Traditionally, the call-to-action has been a...

Making Direct Marketing work for your business

by diditdmeditorial | Jul 16, 2015 | Direct Mail, Direct Marketing

July 16, 2015: Marketers today use many forms of advertising to reach prospects. From billboards to television and radio placements, the list is essentially endless. However, as popular and effective as these methods are, they do not provide a specific call-to-action...

“Digital first” shouldn’t mean “digital only”

by diditdmeditorial | Jul 14, 2015 | Digital Integration, Direct Mail

July 14, 2015: There’s no question that the digital revolution is disrupting the traditional methods used by brand marketers to reach their audiences. To respond to these changes, many brands have adopted a “digital first” strategy, especially when...

The power of personalization

by diditdmeditorial | Jul 9, 2015 | Direct Mail, Personalization

July 9, 2015: When you open your mailbox at home, which mail pieces do you choose to read? The ones that are the most colorful? Those that are personally addressed to you? Those that target your individual preferences? If you answered yes to any of the above, you are...