diditdmeditorial | Didit DM - Didit DM is one of the nation’s leading direct mail marketing firms

Direct mail campaign tracking check-list

by diditdmeditorial | Sep 24, 2015 | Direct Mail

September 24, 2015: Direct Mail can be a successful tool for companies to get their messages into the hands of potential customers, but it can often be difficult to track and quantify results. Fortunately, new technologies and content methods are making life easier...

Using Personalized URLs to boost direct mail response rates

by diditdmeditorial | Aug 19, 2015 | Digital Integration, Direct Mail, Personalization

August 19, 2014: Personalization the mail pieces in your direct mail campaign is one of the most important things you can do to improve performance. Personalization makes mail pieces more personal — and therefore more relevant — to the people receiving...

Real Mail Notification coming to New York City

by diditdmeditorial | Aug 12, 2015 | Digital Integration, Direct Mail

August 12, 2015: Since 2001, the USPS has been photographing and digitizing every mail piece of mail making its way across its vast processing infrastructure for law enforcement/anti-terrorism purposes. In a move to leverage its investment in this digitization...

Pros and cons of digital printing

by diditdmeditorial | Aug 10, 2015 | Direct Mail, Printing

August 10, 2015: Digital printing has revolutionized the way businesses create their printed materials. It is fast, effective, and provides an alternative to the more traditional method of offset printing. It also doesn’t cost much to use. Digital printing does,...

Study: Direct Mail ads are better than digital ads for creating long-term memories

by diditdmeditorial | Jul 27, 2015 | Direct Mail

July 27, 2015: Much of advertising is designed to create memories that are reactivated at the point of purchase. These memories — created by exposure to billboards, television, direct mail, magazines, or via digital media — are intended to be reactivated...