Pros and cons of digital printing

August 10, 2015: Digital printing has revolutionized the way businesses create their printed materials. It is fast, effective, and provides an alternative to the more traditional method of offset printing. It also doesn’t cost much to use. Digital printing does,...

Tracking Direct Mail

July 24, 2015: Direct mail is an effective, efficient channel for reaching consumers and prospects. It’s relatively inexpensive, is capable of creating strong and positive relationships, and demonstrates better response rates than many competing channels. But...

The power of personalization

July 9, 2015: When you open your mailbox at home, which mail pieces do you choose to read? The ones that are the most colorful? Those that are personally addressed to you? Those that target your individual preferences? If you answered yes to any of the above, you are...