Blog | Didit DM - Didit DM is one of the nation’s leading direct mail marketing firms

We can’t call it junk mail anymore (direct mail strategies that work)

by diditdmeditorial | Jul 9, 2015 | Direct Mail

July 9, 2015: Decades ago, the arrival of mail at home was an exciting event. Receiving a letter from a family member or friend touched our hearts, and we’d be “over the moon” if we were lucky enough to receive a love letter. But over the years something...

Dimensional mail: the shape of things to come

by diditdmeditorial | Jul 6, 2015 | Dimensional Mail, Direct Mail

July 5, 2015 What is Dimensional Mail? When people think of the term “mail,” they most often associate it with a letter, a postcard or some other rectilinear form of communication that gets delivered to their home each day. But there are many different...

Incorporating direct mail into your marketing plan

by diditdmeditorial | Jun 29, 2015 | Direct Mail

June 29, 2015: Each day we read of marketing successes generated by the exclusive use of digital marketing channels, including SEO, social media, and paid online listings. And while there’s no doubt that an an “all digital” marketing plan can work,...

USPS chief Megan Brennan promotes convergence of postal and digital communications

by diditdmeditorial | May 22, 2015 | Digital Integration, Direct Mail, USPS

This past Monday, May 18, at the National Postal Forum, USPS CEO Megan Brennan highlighted the advantages of postal mail in an increasingly digital world and emphasized the USPS’ dedication to what she called “a revolution in mail.” Noting that...

U.S. Postal Regulatory Commission approves new pricing, promotions for 2015

by diditdmeditorial | May 8, 2015 | Direct Mail, Standard Mail, USPS

On May 7th, 2015, the U.S. Postal Regulatory Commission issued Order 2472, which approved revised price adjustments for USPS Standard Mail, Periodicals, and Package Services. Order 2472 included a 1.926 percent average price increase for Standard Mail products...

USPS study: advertising mailings delivered to door are rejected less frequently

by diditdmeditorial | May 6, 2015 | Direct Mail, USPS

The USPS has released a new study conducted by professor Michael D. Bradley, an economist with George Washington University, examining the degree to which mail box location (door slot, cubside box, or cluster box) affects recipients’ response rates to...

USPS to modernize vehicle fleet

by diditdmeditorial | May 5, 2015 | Direct Mail

The Fiscal Times reports that the United States Post Office will soon upgrade its relatively old fleet of vechicles (which hail from the late 1980s to early 1990s) in a bid to improve reliability, fuel efficiency and environmental friendliness. According to the...

Which mail piece size works best for you?

by diditdmeditorial | Apr 10, 2015 | Direct Mail

The size of your mail piece matters greatly, and even small variations in size may end up costing you big bucks down the line. Even a half-inch difference in mail piece size may represent hundreds or thousands of dollars in postal charges. It’s important,...

Resizing direct mail images for social media

by diditdmeditorial | Mar 23, 2015 | Direct Mail, Social Media Integration

If your business has not begun to embrace social media, you are falling behind the times. In Q4 of 2014 social media drove 31% of website traffic[i] . At the same time, direct mail remains an integral part of marketing strategies. Direct Mail is a physical way to...